TEKKEN 6 is less than a month away! What do you fight for?! Some of the world’s greatest athletes have gotten together to tell you exactly why they fight. This is your fight! For the full scoop, check out the TEKKEN 6 “Motivation” Trailer by clicking below!
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Tekken® 6 Commercial Launches: Hits Hard with Holyfield, Barnett, Escobedo and Long Line of Luminaries
SANTA CLARA, Calif.—NAMCO BANDAI Games America Inc. announced today the release of a unique commercial featuring the likes of 4-time World Heavyweight Boxing Champion Evander Holyfield, MMA standout Josh Barnett and professional boxer Vicente Escobedo, who will this weekend vie for the WBO World Lightweight Boxing Championship.
The live-action advertisement was produced in association with Tekken 6, the latest installment in the No. 1 fighting game franchise of all time. Featuring vignettes of fighters in different disciplines at different stages of their careers, the creative trailer marks a first for NAMCO BANDAI Games in a number of areas.
“We took a completely hands-on approach to this project, ensuring the great nuances of Tekken were evidenced through these great fighters in every second of the spot,” says In Joon Hwang, Tekken 6 brand manager. “As far as I know, it’s the first time our Company has directly participated in such an initiative, from script writing through production and post. It was a very cool exercise, and we hope the public is moved by the end result.”
Also a first for NAMCO BANDAI, the 3 min.-plus, live-action commercial is slated for distribution today entirely on the Web: on Tekken.com, through social media outlets and in conjunction with the Company’s media partners and through its Tekken fan base.
In addition to Holyfield, Barnett and Escobedo, the roster of talent for the Tekken 6 commercial included 1984 Olympic and Pan American Games Gold-Medalist Henry Tillman; 6th-Degree Kenpo Practitioner Tommy Wish; 4-time World Muay Thai Champion William “The Bull” Sriyapai; defending World Youth Boxing Champion Peter “Lil Pete” Duran; Light-Welter Weight MMA Champion Dan “The Outlaw” Hardy; 5-time National Boxing Champion, 2010 Pan American Games team member and 2012 Olympic Team hopeful Patricia Manuel; professional skateboarder and MMA fighter Jason Ellis; TapouT Clothing founders Punkass and Skyscrape; professional sumo wrestler Tamir “the Giant Killer” Dolgormaa; and 2008 Olympian and professional boxer Javier Molina.
“Tekken has for more than a decade showcased a diverse cross-section of martial arts styles, varying cultures, and a deep storyline that evokes human motivations as distinct as the characters in the franchise,” says NAMCO BANDAI’s Alain Mazer, who executive produced and creative-directed the spot. “The chance to feature the unique sensibilities of real professional fighters, highlighting their motivations in their own words in an authentic way, was a fun and affective way to underscore the legacy that drives the Tekken brand in a way that’s cool for existing and new fans alike.”
About TEKKEN 6:
Spanning over a 14 year legacy, Tekken is among the most popular and well-known gaming brands in the world with the entire franchise selling more than 34 million units to date. Displayed in astonishing HD detail, a new era begins this fall in the sixth King of Iron Fist Tournament complete with intense gameplay modes as well as new features and environments.
A must-have for Tekken aficionados, TEKKEN 6 for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system, sees the return of many familiar faces as well as new characters to create the largest line-up the series has ever seen. With robust character customization, online gameplay and a new action Scenario Campaign mode, TEKKEN 6 will be the best “King of Iron Fist Tournament” yet.
Delivering the perfect fighting trifecta, TEKKEN 6 will also be available for the PSP® (PlayStation®Portable) system this fall. Optimized for the PSP system, TEKKEN 6 will not only contain the explosive action of its home console brethren but also feature additional stages, content, items, and an ad-hoc multiplayer mode.
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About NAMCO BANDAI Games America Inc.
NAMCO BANDAI Games America Inc., is a leading interactive entertainment software publisher and developer based in Santa Clara, CA. The company is a part of the NAMCO BANDAI group of companies known for creating and publishing many of the industry’s top video game franchises including the PAC-MAN®, SOULCALIBUR®, Naruto™ and Tekken® brands. For more information about NAMCO BANDAI Games America Inc., and our products log onto www.namcobandaigames.com.
TEKKEN®6 & © 1994-2009 NAMCO BANDAI Games Inc. All rights reserved.
“PlayStation”, “PLAYSTATION”, “PS” Family logo and “PSP” are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo™ may be required (sold separately). Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
Press Release © 2009 NAMCO BANDAI Games America Inc.